
Bulk Infrastructure Group AS Annual Report 2021 Bulk Infrastructure Group AS Annual Report 2021
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Letter from the Founder and Executive Chair
Since the very beginning, Bulk has been built on
our values, Respect, Creative Power and Passion.
When we combine our values with our strategy of
creating scalable and sustainable infrastructure
solutions – something interesting happens.
The work gives a motivation to succeed beyond
personal success and it gives a greater sense of
purpose. This has helped our company to succeed
and attracted skilled and motivated people.
Our values give us a solid framework and shapes
our decisions. They also provide our customers
with a clear view of what they can expect from us.
I have always welcomed curiosity and discussions
about new opportunities to excel our company.
However, it is important that creative ideas do
not take away focus and we need to weed out
bad ideas and to turn the good ones into results.
Therefore, I have always found openness to be
an efcient process.
A business idea can be good or bad depending on
many factors – demand, timing, complexity, risk
factors that all determines its likelihood to succeed.
Bad ideas usually get resistance from the beginning
and can be quickly terminated, but with good ideas
the opposite happens. It usually attracts people into
conversations that gives valuable insight and intro-
ductions to others that helps to realize them.
This is what happened when Bulk went from one
business of industrial real estate and expanded into
data centers and ber networks. The idea to create
an extremely scalable digital infrastructure platform
in the Nordics with data centers, renewable power
and ber highways seemed very unusual at the time.
Today Bulk is placed in highly attractive sectors
with great demand, and we nd ourselves in the
center of the gravity for sustainable digital services
in the Nordics.
We often say, “Bulk needs to be bigger than itself”
as we wish to make an impact beyond our peers. Our
subsea ber routes to and from the Nordics is already
such an example. What started as an idea, has given
us valuable experience from working with some of the
most advanced companies in the business and new
creative ideas have evolved from it.
In October 2021, I visited the Canadian provinces of
Quebec and Newfoundland & Labrador. I wanted to
see for myself some of the World’s biggest renewable
energy production and test if a new subsea ber cable
could connect the two renewable giants in the World –
Atlantic Canada and the Nordics. I took a road-trip
of 1800 kilometres from Montreal to Happy Valley/
Goose Bay along the trans-Labrador highway. On
the way I met with Governments, local groups and
businesses to discuss the idea of a new trans-Atlantic
subsea cable called “Leif Erikson” from Norway to
Canada. So far, the project has received a lot of
support from stakeholders in Canada and on the
international arena, so we are ramping up the work.
Creating the rst trans-Atlantic subsea ber cable
running on 100% renewable energy and connecting
Canada and Norway, “the World’s biggest renewable
batteries”, might be an idea that will survive
the pandemic.
Letter from the CEO
Bulk is positioned for growth. In 2021 we have
strengthened our nancial muscles, recruited a
number of talented people and built an organizational
structure that is robust enough to handle the speed
and complexity that success going forward entails.
All three business areas experience tailwind from
global mega trends. Global e-commerce sales are
growing at a rate of close to 40 per cent per year,
making efcient logistics solutions even more
important than for traditional retail. Digital growth
continues in the double digits, and demand for
redundant, high capacity and secure data transmis-
sion, storage and processing fuels both our Fiber
Networks and Data Centers businesses.
At Bulk we have four overarching strategic priorities.
First, we will work hard every day to earn the right to
serve existing and new customers with scalable and
sustainable solutions. Customer success remains
our top priority.
Second, we continue to develop our structures
and way-of-working, so that all our businesses can
rapidly scale with limited complexity. The Bulk-way is
about combining great people with simple processes
and tools to get the job done with minimum comple-
xity. In 2021 I am especially proud of how we grew
our team of capable, driven and inspiring Bulkies.
Growing the organization with more than 20% during
a year of Covid and home ofce is remarkable.
Third, we will remain creative and opportunistic in our
investment approach to further add scalability to our
asset portfolio. In 2021 we expanded geographically
and we constantly look for new land and infrastructure
opportunities to grow our portfolio and our sustaina-
bility impact throughout the Nordic region.
Fourth, sustainability remains a fundamental part
of our vision and an inspiration for everything we
do. Not only in terms of enabling renewable energy
consumption for our Fiber Networks and Data
Center customers, but indeed in terms of making
new and innovative sustainability solutions in our
infrastructure and buildings themselves. Important
progress has been achieved in 2021 both with
respect to heat re-use at our data centers and solar
energy solutions to ensure renewable energy supply
for the buildings we develop.
Going forward, we are excited about the opportunities
to create positive impact at scale in all our business
areas. At the same time, we are humble about the
challenges and uncertainty we all face as a global
community. We will use our creative power, passion
and respect to everyday do our best to solve our
customers’ problems and to contribute to a more
sustainable future for us all.
Since the very beginning Bulk has
been built on our values respect,
creative power and passion.
First, we will work hard every day
to earn the right to serve existing
and new customers with scalable
and sustainable solutions. Customer
success remains our top priority.
Jon Gravråk
CEO
Peder Nærbø
Founder and Executive Chair
Creative power